One of the questions we need to ask ourselves is: How much of the news is biased? Can we recognise bias? The fact is, despite the journalistic ideal of ‘objectivity’, every news story is __________ by the attitudes and background of its interviewers, writers, journalists, photographers and editors. That is not to say that all bias is __________. but it does exist.

So how can we, as readers or viewers, determine bias? Well, in the case of newspapers, it manifests itself in a number of ways, such as what events __________ for inclusion or omission. The ___________ of the article, meaning its proximity to the front or back pages, is significant. The use of headlines, photographs and language are further examples.

(A) influenced                   agreed                          judged                       fixed

(B) considered                  accidental                   deliberate                balanced

(C) being selected            have selected           are selected            selected

(D) placement                   space                            area                           size

It is believed that the only purpose of advertising is to make people buy something. It is undeniable that this is the ultimate, overall goal, but there are __________ equally essential, yet more subtle, aims of an advert as well. For example, people may not buy something as a result of an advert, but that advert __________ awareness of that product and brand. Sufficient advertising will reinforce that awareness __________ when people purchase something, they may choose the heavily advertised brand that can be easily remembered over others; purely on the basis that they may have heard or seen that name and they are not as __________ with the other names or brands available.

(A) necessary                                   another                              other                                 more

(B) will have improved                will be improved            was improved               is improved

(C) except                                          but                                        yet                                     so

(D) memorable                               familiar                              common                          known